Undefined,
by design.

A versatile collection of experts.
An unfettered dedication to excellence.
STUDIO

Partners, in
every sense
of the word.

Collectively, we’ve seen it all.
We know what works, what doesn’t and what to avoid at all costs.

Free from opaque operational constraints.
We don’t bait and switch. We don’t delegate responsibility. We aren’t beholden to parent companies.

Collaboration fuels our greatest strengths.
For us, success lies solely in working together effectively and delivering the right solutions.

Collectively,
we’ve seen it all

We know what works, what doesn’t and what to avoid at all costs.

Free from opaque operational constraints.

We don’t bait and switch. We don’t delegate responsibility. We aren’t beholden to parent companies.

Collaboration fuels our greatest strengths.

For us, success lies solely in working together effectively and delivering the right solutions.

  • BUSINESS DESIGN
  • PRODUCT DESIGN
  • EXPERIENCE DESIGN
  • BRAND DESIGN
  • CONTENT DESIGN
  • PROCESS DESIGN

Design studio,
our capabilities and services.

At Ruca, design is at the core of everything we think and do. It’s how we approach challenges, understand our audiences, identify solutions and find our focus.

PORTFOLIO

Investment
portfolio,
bringing it
all together.

For bootstrapping founders of early-stage startups still sorting out their product-market fit, a little support can go a long way. Hey, we’ve been there. And that’s why we give our time, share our expertise, and invest in new ideas deserving of our love and attention.

Our investments of time, energy, efforts and resources have fueled a fascinating range of innovations. From mobile parenting advice and kinder approaches to healthcare to art tracking software and cultural membership platforms, our venture capital portfolio is a major source of pride and inspiration for us.

It’s also something our friends at Fortune 500s love to learn about, bringing the Ruca studio+portfolio ecosystem full circle.

PAST AND ONGOING WORK
ABOUT

Ruca,
the story.

/rōōka/ noun informal

Your companion,
partner and true love.

It took years of business development, awareness building and capital raising before the venture preceding Ruca ran out of money. In its wake, we took all the lessons learned and realized that hoping for more investors, repeating others’ patterns and “waiting for our Ruca” wasn’t enough. It was time for us to create our own Ruca as a focus for our professional passions.

At Ruca, you’ll find partners who shape companies through their earned, not studied, experience. You’ll work with pros who develop and evolve by launching products and building up communities from all angles. Our experts offer everything we wished he had when going through the grind of trying to scale all areas of business in the first sixteen months of building a product and a company.

With design-focused studio work for global corporations that fuels our investments and advisory practice for bootstrapping startups, the Ruca model has exceeded expectations. Standing strong in our third year, we now have seven partners and more than forty team members spanning multiple countries, specializing in design by way of technology, operations, experience, content, product, and brand.

OUR BUSINESS MODEL IN ONE SENTENCE

Redesigning a website with 80M unique visitors a month on the studio side helps us support a private beta release to 100 users as part of our VC side.

VENTURE PARTNERS

Chris Bystrom, Founder, General Partner

New York

An Nguyen, Partner, Technology Design

Seattle

Ben Edwards, Partner, Business Design

Boulder

Dimitri Syrkin-Nikolau, Partner, Organizational Design

Chicago

Kate Addicott, Partner, Content Design

New York

Nolan Cabeje, Partner, Product Design

Los Angeles

Sol Sender, Partner, Brand Design

Chicago
CONTACT

But enough
about us …

Let’s talk about you.

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