Ruca is working with Barnes & Noble Education on bartleby, aiming to help college students have more access to tools and education.

Bartleby approached Ruca to help optimize and push forward a new and scaling platform. Bartleby is a learning ecosystem, developed by Barnes & Noble Education as part of its ongoing mission to augment traditional learning and enhance educational outcomes for students.

Bartleby’s products and services are designed to enhance outcomes, offering learning pathways that fit today’s students’ schedules and demands. Current offerings on the bartleby platform include “Learn,” “Write”, Math Solver, Live Chat, and a mobile app.

Ruca is currently incorporated directly into the product team to push forward specific features to improve user adoption and develop the broader design system at large.

Death with Dignity is an advocacy and nonprofit organization in the United States that supports the right of people with terminal illness to have the fundamental freedom of choice in life and death. They partnered with Ruca to create a new brand identity and build a new website.

We crafted an impactful, modern visual identity that embodies their mission which is grounded in advocacy— a daring wordmark, bold color palette, and strong typeface.

We also expressed this new intrepid design system through a redesigned and enhanced website. This site now serves as the principal destination to share the organization’s story, encourage action, and provide resources to advocates, families and patients, donors, and supporters.

Since 2020, ECI, a provider of cloud-based ERP industry specific software, has partnered with Ruca as their brand and marketing partner. With an aggressive A&M strategy, Ruca conducts in depth market research to define and brand new products in the ECI portfolio. In addition, Ruca delivers ongoing design and content development in support of ECI’s marketing team including portfolio, social, and demand gen marketing efforts.

Ruca also provides ongoing technology and UI/UX design services to support ECI’s ongoing website evolution and optimization.

First Mode is a creative engineering firm with big plans on the horizon. They originally came to Ruca in 2021 looking for an updated visual identity and new website that would scale with their rapid growth. And we delivered.

In late 2022, as they honed their corporate mission and vision, Ruca was called up again! We updated their visual identity and website to reflect the refreshed brand—a new color scheme; clean typography and iconography; and an evolved logo that reflects the company’s new direction while paying homage to their roots.

The new site launched in Winter 2022.

Ruca is the official design partner of Forbes and works on everything across the product organization.

Ruca and Forbes have a long-running partnership that is constantly changing and adapting over the years. A relationship that stretches back now almost a decade across three different studios and countless models pre-Ruca.

We are touching all aspects of Forbes from the product team outward, getting our hands dirty pitching in here and there across design systems, writing contributor review content, brand projects, community programs, U30 products, and deep-rooted design systems.

We have an integrated product design team that works with the C-Suite on the most critical projects for Forbes each year.

Morningstar Financial’s Research Marketing Amplification program is designed to breathe life into Morningstar’s independent thematic research, targeting professional audiences.

Ruca was tasked with expanding the Morningstar visual brand expression through the creation of new design guidelines and a toolkit specific to the Research Marketing program.

The new guidelines ensure a cohesive, recognizable, and visually appealing brand identity across campaigns, while the toolkit enables the swift creation of marketing assets, helping to drive significant growth and scale of the program.

Results achieved:
- Optimized marketing efforts for maximum impact
- Continuous adaptation of strategies per performance metrics
- Clearer alignment of M*’s brand vision and values
- A defined, repeatable research sharing and lead gen model

Our long-time friend took over as CMO and called us to overhaul their website brand experience.

Ruca aimed to create a beautiful and striking design system across many modular elements to guide users through a human story of digital transformation, differentiating Persistent from their technology competitors. We developed the digital language of the Persistent brand experience, looking towards the future through the design, content, and development of a massive website platform to publish content and drive the market discussion.

SoloTrvlr is a tech start up that partners with local women around the world to curate the best tips, recommendations, and places for exploring on their own. In early 2021, they partnered with Ruca to define their brand, create a new brand identity, build a new website, and design key flows for the new app UI.

We began by collectively creating the company’s mission, vision and values. We then crafted a beautiful, accessible brand identity, built a new website, and designed many of the primary app screens and flows to entice and welcome both the seasoned and newbie traveler.

SoloTrvlr beta launched in Fall 2021.

When lady liberty came calling, Ruca was there to help.

In 2020 The Statue of Liberty Ellis Island Foundation came to us seeking to redesign, develop, and implement a more modern and compelling public-facing website with a new positioning that can drive higher affinity and donation awareness.

The objective was to create a dynamic, engaging website that provides easy navigation for visitors while streamlining access to these culturally significant monuments. We led the repositioning of their messaging to stand out in the market with the vital role they play to preserve, restore, and maintain the global icons of The Statue of Liberty and Ellis Island.

The website has weathered the pandemic storm in year two, helping drive increased revenue while the islands were closed.

TrueBridge Capital Partners approached Ruca to create a microsite for its annual publication, “State of the Venture Capital Industry.”

Before working with Ruca, the critical corporate publication only existed in print form. Expanding TrueBridge’s existing brand system, Ruca designed and built the site and developed a content strategy to bring the digital publication to life.

Now in its second year online, TrueBridge’s annual perspective is more accessible, engaging, and shareable among its target audience.

Zocdoc's mission is to give power to the patient. Yep. Sign us up doc.

Many of us hail from the New York startup scene and have always respected the go-to-market and grind of the up nature of Zocdoc, especially in the healthcare space where the systems are old, and behaviors are tough to rewire.

Ruca is a Zocdoc partner for lean brand and marketing optimization, helping the Zocdoc team with various campaigns, corporate communications and digital properties over the years.

We are currently in an ongoing agile content marketing role, which has now spanned four years.

Ruca supported Zola's Co-Founder and Chief Design Officer for over a year, helping to scale the platform and optimize key conversion points. They quickly took on projects to enhance speed and build upon existing systems. Ruca collaborated with Zola's product team, including strategists, designers, and technologists, to develop components and full-page layouts for user experience research and adjustments based on testing.

During a critical phase of Zola's platform evolution in the market, Ruca served as an extension of the product team. They worked closely with leadership to shape the future vision of Zola, translating evolving ideas into tangible concepts and solutions.